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Mobile Marketing and Customer Loyalty Programs

POSTED BY: Rhett Baylies
Mobile Text Marketing and Customer Loyalty Programs - Get an Edge on the Competition

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Get an Edge on the Competition

Mobile Marketing, Text Message Marketing, Mobile Clubs, Mobile Customer Loyalty programs

are incredibly effective in today’s instant pleasure world. In this day and age of tight budgets and slim margins merchants need a forward thinking and affordable way to engage their current clients and encourage return visits while attracting new repeat customers. Many merchants have embraced marketing tools such as email, direct mail, Internet advertising and even social media marketing to promote their businesses, which I think is great. The challenge comes with the time and money invested into these programs and the potentially low response rates that are achieved with them. This is where a Text Message Marketing program can come into play as an efficient and effective customer retention and marketing tool. Mobile Marketing is an affordable and effective option that some of the countries largest radio station networks, non-profit organizations, and restaurant chains utilize. Now your business, no matter the size, can compete on the same level!

Text Message Marketing programs are NOT spam or “cold messaging.”

They are Opt-In customer loyalty programs that your clients ask to join. For instance you can encourage them to “Text ‘ABCXYZ’ to ’12345′ to be a part of your extreme savings club” and Whalla they will now receive your notifications that they can Opt-Out of any time they wish. Did you know that 98% of text messages are read regardless of content and that if not over used will appreciate you thinking of them.

For instance:
-Imagine trying to figure out where to go for dinner when a timely mobile marketing message arrives on your phone offering you a free appetizer, drink, or other promotion to one of your favorite restaurants….

-While you are last-minute shopping during the holidays with no idea what to buy and a handy list of gift ideas appears on your phone…

-Maybe your Spring allergies are just kicking in and you get a text from your favorite health and wellness store offering 20% off on natural allergy medications…Well you get the idea.

Text Mobile Marketing is a powerful customer retention and loyalty tool

that your business can easily and effectively use to attract new business while retaining your current, loyal client base and increasing sales. Best of all your customers will LOVE you for interacting with them as it gives them a sense of appreciation and that they are not just a customer but a part of your business. Here is a list of just a few of the campaigns that you could use in your Customer Loyalty Program:

Birthday Wish Club
Slow Night Special
Conduct Surveys
Do Contests – with prizes
Coupon Club
Special Event or Product Announcements
Special of the Night
Frequent Diner/Shopper Club
Make Reservations/Appointments
Appointment Reminders
“We Miss You” Notifications to Schedule an Appointment
Customer rewards/incentive programs

The ideas are virtually limitless while setting up and maintaining your text message marketing

campaign is nearly effortless. You can send out 100′s and/or 1000′s of text messages with the push of a button! Your mobile marketing campaigns can also be run on auto pilot from any computer that has internet access from your secure back office – all for as little as 5 cents/contact or less! Set up is incredibly simple and within minutes you can be competing with National Brands!
For more information or questions on Text Message Marketing or Mobile Customer Loyalty Programs simply contact us or comment below and The Merchant Doctor will be happy to answer you right away!

The Merchant Doctor is here for all your mobile credit card processing needs!

About the Author: Rhett Baylies

After over 17 years in the service industry not only as an employee but business owner and corporate manager Rhett decided to start his career in the Payment industry with the vision of providing good honest service at a fair price. Rhett now applies his years of service focused business to his daily routine and looks forward to revolutionizing the way you look at your processing statement for many years to come.

Rhett Baylies's avatar
John | October 27 2011

  Its purely a cold messaging . One cannot know the full details since it contains only a tip of the information . For details we need to log into the site or visit the place .Now a days most of the people carry mobile phones and it is more cheaper to reach.So its well and truly a medium for marketing.


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